2011 was a highly eventful year at The Lively Crew, so put your feet up and get a cup of tea as we look back over the year that was 2011:
January saw two new staff members joining the team. Andrew Lawn joined as Marketing Manager, following working on the campaign to keep Tesco out of his hometown of Sheringham. Andrew was joined by Robert Ediker who started a year's Apprentice scheme while he completed an NVQ in Customer Service from Broadland Council Training Services. During the coming 12 months, Robert would prove a very driven, talented and ambitious member of the team and will be joining the team permantly in 2012.
In February we were delighted to win a contract with South Norfolk Council to supply the area with a dedicated Online Business Directory, similar to those we were already managing from Breckland and Broadland District Council's. The new Directory was officially launched in June with a free business networking event, which also kicked off a year of quarterly Business Breakfast Forums for the area.
During March we undertook the official reckie ahead of the Disabled Motoring Alps Challenge in June. The reckie highlighted just what a mammoth undertaking the Alps Challenge would later prove to be, but was invaluable as a result.
During April we oversaw the official rebrand of national disabled motorist charity Mobilise, to Disabled Motoring UK. We were delighted to have managed the re-brand from start to finish, including developing a long-term business plan to re-model the charity, appeal to a younger generation and reverse declining membership numbers. We were also responsible for designing the new logo and accompanying stationary and managing the process of re-branding. Since the name change we are delighted that member numbers have increased and we have been able to attract new celebrity supporters and ambassadors to the charity, including motor-racing star Nicolas Hamilton.
May saw another permanant arrival to The Lively Crew staff, with Jodie McGill joining as Business Development Executive. Jodie has taken on all aspects of the BOLD Group and our Online Business Directories and has become an integral part of the business communities in Breckland, Broadland and South Norfolk.
The month that saw the Alps Challenge. Joined by celebrities including Ade Adepitan, Baroness Tanni Grey-Thompson and Nicolas Hamilton, we managed the challenge from long before the official start line at the Queen's House in Greenwich, down through England, across France and over the Swiss Alps, before returning North, through France once more and up to the finish line opposite the House's of Parliament in London. The event was a huge success and generated huge awareness of the charity both at home and abroad.
June also saw us launch the third of our Online Business Directories in South Norfolk.
In July we were delighted to launch our new logo and website, to better reflect our sustainable, environmental and socially responsible company ethos. To celebrate the new website we are continuing to offer a free marketing diagnostic to all businesses looking to ensure their marketing is measurable and working for them.
To help spread the message of sustainability and cutting waste, our Director Valerie and Business Development Executive Jodie McGill headed to the Peterborough Green Festival to talk to businesses and consumers about our environmental products in Fresh Pod and Enviro Pod.
In September we oversaw the official Disabled Motoring Awards Ceremony at the Goodwood Revival Festival. The Awards were to celebrate and recognise the achievements of disabled people and organisations, who have contributed to a better day-to-day life for disabled individuals across the United Kingdom. Winners, which we helped judge, came from right around the UK, including Scotland and Northern Ireland and included motor-racing star Nicolas Hamilton, Cambridge City Council, Peatlands Park and mobility scooter display team the Red Wheelies.
Two Business Breakfast Forums kept us busy in October with both Thetford and Broadland business leaders meeting to discuss the latest business news and developments in their respective regions.
During Movember our Marketing Manager undertook Movember and raised over £100 for Prostate Cancer whilstmaking himself look seedier than a flower in Spring. The whole team got involved, partly through their generous sponsorship efforts but primarily by making sure Andrew felt as ridiculous as he looked and pointing this out to all they could
Throughout December we ran Light for Life events for our Charity of the Year; Star Throwers. By attending numerous Christmas light switch-on events across Norfolk, we helped raise a massive £1,115.43p for the cancer charity based in Wymondham.