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Broadland Council to Launch Environmental Network with Free Event


Broadland District Council are launching a new Environmental Network aimed at sharing best practice and lowering business costs across the business community.

Broadland businesses are being invited to the free launch event of the on Wednesday 12th September 2012, taking place at The Space, Norwich from 8:30am-11am with breakfast provided.

Adapt Low Carbon will give an introduction to achieving good environmental practice, this will be followed by 2 local business case studies. Presentations on D & F McCarthy and Barnwell Print will show what they have achieved environmentally and the business benefits of doing so, sharing best practice.

The event will provide an opportunity to find out more about how your business can reduce energy, resource and fuel use and the assistance available to help you do so. There will also be an opportunity for you to ask questions and put forward your view on how the Environmental Network could be tailored to best support your business.

At the event you will also be given further information on joining the network and how we will continue to support you with relevant events on a range of environmental topics, and an online forum with regular new updates of assistance and opportunities available.

To book your free place at the event please email robert@thelivelycrew.co.uk. Places are going fast so to avoid disappointment book your place ASAP.



Published on 10-Aug-2012 12:00 with No comments  
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Did you have your say on Government Red Tape?


Did you have your say on Government red tape at this morning's Broadland Business Forum?

Over 60 local business leaders came together with Broadland District Council to discuss the effect red tape is having on the business community both in Broadland and across Norfolk.

Councillors from the Local Authority met with business leaders in an open table format to work through any problems businesses face in their day-to-day operations and what the Council can do to help grease the economic wheels of the region.

The next Broadland Business Forum is due to take place on Wednesday 31st October 2012, whilst similar events will be taking place in Breckland (5th September) and South Norfolk (19th September) in the coming months.

For more information on the Online Business Directories we run to bring businesses together and provide marketing support, across Norfolk, please call Robert on 01603 702374 or email info@thelivelycrew.co.uk



Published on 18-Jul-2012 12:00 with No comments  
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Broadland Business Forum set sail for Norfolk Broads Yacht Club


The Broadland Business Forum, will drop anchor at the Norfolk Broads Yacht Club for a business breakfast on Wednesday 25th April.
Hot on the heels of the recent post-budget breakfast which saw local MP Chloe Smith as keynote speaker, the forum will now focus on tourism in Broadland and ways that the local business community can maximise the potential return from the influx of visitors the area receives each year.

Barbara Greasley, keynote speaker, chair of Broads Tourism and co-owner of Broads Tours will  update the forum of 2012 plans for tourism both on the Norfolk Broads and across the county as a whole.

Former Radio Norwich DJ Steve Bradley will feature amongst the speakers. Steve will tell businesses why he has left a lifelong career he loved, to launch a luxury boat charter on the Norfolk Broads. Known to many as the voice of Norwich, Steve is now a fully qualified boat pilot and will be launching his new venture on Norfolk’s waterways in the coming weeks.

Self-proclaimed Canoe Man, Mark Wilkinson will also be advising members on how to make the most of the Norfolk Broads and the beauty of Broadland in building a successful business in the area.

Post breakfast attendees will be able to enjoy networking onboard a choice of river transport, providing an ideal and unique opportunity to get to know one another and enjoy the jewel Norfolk’s tourism crown.  
 
Parking and mooring at the venue will be available on the day.



Published on 16-Apr-2012 12:00 with No comments  
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The Lively Crew and BOLD Group represented at Norfolk MPs and Business Leaders Forum


 The Lively Crew and BOLD Group were represented at the Norfolk MPs and Business Leaders Forum on Friday 9th March.

Director Valerie Bullard attended the event alongside fellow business leaders from the region including Martin Lake from the Federation of Small Business, Caroline Williams from Norfolk Chamber, Rachel Carrington NFU, , Dick Palmer CBI & City College Norwich, Chris Starkie New Anglia LEP and many more. Also attending will be Norfolk MPs, Chloe Smith MP, Richard Bacon MP and George Freeman MP.

The forum was called to allow business leaders, to address isues including Start-up grants for young people to start their own business, Broadband, ensuring the best deal for Norfolk, procurement, drought in Norfolk and skills training and knowledge transfer for food and farming sector.

Valerie represented both The Lively Crew and the BOLD Group, which covers the Online Business Directories of Breckland, Broadland and South Norfolk, giving her the opportunity to raise members concerns to the MPs and give more say to Norfolk's small businesses.



Published on 12-Mar-2012 12:00 with No comments  
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Join the conversation - the importance of social media


 When most people think of social media, they think of Facebook and Twitter. The impression is that these are places where teenagers and celebrities share photo's from nights on the town and whittle away hours on end, chatting with friends and strangers, sharing intimate details about their lives, which previosuly would have stayed behind closed doors.

Whilst undoubtedly there is a grain of truth in the myth, social media is much more than the common perception and offers businesses an unrivalled opportunity to increase their profile, build trust in their brand, position themselves as experts in their field, generate leads and interact with existing and potential customers alike in a cost-effective and efficient way.

Let us begin with the obvious; increased profile. Facebook alone has over 700 million individual profiles at the last count and the number is growing. A similar number are on Twitter and when you factor in the numbers on sites such as Google+, LinkedIn and the traffic frequenting YouTube everyday, you begin to realise the potential audience your business profile can reach. It is this audience size, which necessitates the need, not only to have a profile, but to manage it professionally. As someone once told us, you wouldn't let an intern put together a TV commercial for you, so don't let one publish messages on your behalf which have a potential audience of billions.

Other social media platforms such as the one created by EEDA, are used by businesses in the tendering process. Recently David Coulson from EEDA updated members of the Broadland and Breckland business forums, on how to register your business online for the chance to win some of the remaining London 2012 Olympic contracts. In his presentation David also informed our members that once the Olympics are run, Local Authorities, will be using the site in their own tendering processes.

A social media presence can also boost your profile in other, less obvious ways, particularly in terms of Search Engine Optimisation (SEO). When an individual searches for terms on Google or Yahoo, the search engines not only crawl websites, but social media sites. This is in part because the main search engines are owned by, or work in close partnership with, social media sites (for example Google own both Google+ and YouTube, while they are great friends with LinkedIn) and will thus naturally look to those sites first. Search engines also work by ascertaining the relevance of a term in relation to a search, to provide it's users with the most appropriate results. it does this by not only locating the terms by searched for but the context they are being used in. As such, social media sites, which by their definition are social, allow you to engage with the terms, in a way that the search engines love. If you are having a conversation about a great place to buy music, search engines will pick up on the context and point searches for "music stores" to the content. If you link these conversations back to your brand and your website, you can be onto a winner. Social media sites, also allow you another platform on which to post your news, events, offers and vacancies, all of which can link back to your main site, driving traffic back to your site.

It is this involvement in conversations, that also allow you the chance to increase the trust in your brand and position your brand as an expert in your industry. By providing authoritative answers to questions, not only are you interacting directly with potential customers as they look to validate purchasing decisions, you are boosting your SEO, meaning people with similar queries in the future, are likely to be pointed to your answers. If you aren't there to answer the questions, a competitor will be and their brand, not yours will be front and centre as people look to make a purchase. Done correctly, a social media campaign can thus position your brand as a market expert, increase your SEO and influence purchasing, generating leads, all in one fell swoop.

Despite it's growing importance, one of the biggest challenges facing businesses is time allocation and experience in navigating the internet, whilst still doing the day job. With more and more businesses are using social media and other websites to promote their business, you cannot afford to be left behind and it is not as expensive, time consuming or as painful as it might appear. Spending a short amount of time getting up to speed with it, will ensure your business reaps the benefits long term.

If you are still unsure, do not have the time or would like a second opinion on the viability of your website which will include the loading of an EEDA web page for your business, if required, then give our Marketing Manager and Social Media guru, Andy at The Lively Crew a call on 01603 702374, or email andrew@thelivelycrew.co.uk and he will be able to advise you on, how your business can quickly become more visible on the internet, how to set-up quick business profiles, and a hassle-free way to use the internet and social media as an ongoing marketing tool for your business.



Published on 23-Feb-2012 12:00 with No comments  
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