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New Sales Person Joins The Lively Crew


We are delighted to announce that we have welcomed a new sales person to the team, with the arrival of Jaki Holland.

Jaki, who completed a successful work experience placement with us, has joined The Lively Crew's Sales Team, with an emphasis on promoting the Enviro-Pod product range, focussing on Fresh Pod.

Initially based in our Norwich office on Yarmouth Road, Jaki is hoping to grow the company by taking Fresh Pod into new markets, particularly her native London moving forward.

"I am really excited to be joining The Lively Crew and working on Enviro-Pod and Fresh Pod. The whole range really appealed to me and the savings the products can make to both people's wallets and in lowering their carbon footprint make them a natural choice for environmentally conscious individuals in this difficult economic period. I am already receiving some great feeback about the products and I can't wait to develop the entire range further" said Jaki.

For more information on either The Livley Crew or Enviro-Pod, please contact a member of the team on 01603 702374 or email info@thelivelycrew.co.uk.





Published on 01-Aug-2012 12:00 with No comments  
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Love-15 - Exclusive Wimbledon Offer


To celebrate this year's Wimbledon, Fresh Pod are putting on a fantastic 'Love-15' offer, giving you 15% off all Fresh Pod consumer products, throughout the tournament - perfect for keeping your strawberries fresh, throughout the 2 weeks sporting entertainment.
 
To receive your discount, just quote "WIMBLEDON" when ordering either online or by calling 01603 702374.



Published on 22-Jun-2012 12:00 with No comments  
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The Lively Crew offering free marketing workshop at the Royal Norfolk Show with the Federation of Small Businesses


We are delighted to announce that we will be exhibiting at the Royal Norfolk Show, with our Director Valerie Bullard hosting a special marketing workshop on request of the Federation of Small Businesses (FSB).

Alongside discussing our role as a full-service marketing agency, covering Norwich, Norfolk and beyond, we will also be exhibiting the full Enviro-Pod sustainable product range, including our unique ethylene control technology, Fresh Pod.

Fresh Pod's method of ethylene control has been independently proven to be the most effective form of ethylene control available in the UK and is now being used by many national and international fresh produce distributors, to keep produce at it's best and limit wastage.

Alongside Fresh Pod we will also be exhibiting our unique Flectalon material which, originally developed by NASA, has been independently proven to significantly outperform other thermal and chilling products on the market. Our Flectalon range includes, chill bags, diving suits, blankets, animal jackets and even high-visibility workwear.

Taking place on June 27th and 28th, the Royal Norfolk Show will be an ideal opportunity for us to spread our message of saving money and reducing waste, for both businesses and households, looking to maximise their finances and become more sustainable in the coming months and years.

The Lively Crew will be exhibiting on stand 178, Avenue 6. If you would like to book a free marketing workshop with Valerie, please email info@thelivelycrew.co.uk or call 01603 702374 to book your space.

If you have any questions on marketing, Enviro-Pod, Flectalon or ethylene control, please come and ask a member of our friendly team who will be happy to help.



Published on 15-Jun-2012 12:00 with No comments  
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Fresh Pod extends English Cabbage season by eight weeks


With the fruit, vegetable and flower industry’s focus on waste and ultimately reducing costs, Fresh Pod technology has been rigorously tested and proven to increase the storage time of English Savoy Cabbage for between 6-8 weeks without the need to introduce chemicals or expensive ozone producing systems.

Lankfer Ltd, based near Wisbech and a supplier of cabbages, cauliflowers and other fresh produce to wholesalers and the retail market, has installed a Fresh Pod EC3 filter machine within its cold store which has succeeded in reducing the presence of 99% of the ethylene, given off naturally by the cabbages and responsible for accelerating the ripening process. As well as extending the freshness of the produce by up to eight weeks, the Fresh Pod system also kills invisible airborne spores and moulds which are also major contributors to premature ripening and ultimately increased wastage.

The Fresh Pod system has extended the English produce season for Lankfer giving them the ability to extend their supplies of English grown produce into the retail market. Fresh Pod’s completely natural solution gives customers fresh local produce and reduces waste at source cutting Lankfers environmental impact – reducing imports and ultimately cutting costs.

Lee Parker, Commercial Director at Lankfer. “We have known for awhile that ethylene is a major contributor to the shortening of storage periods with our Savoy Cabbages. We have tried several methods to slow the process with little success to date. Fresh Pod technology has the credentials to sort the problem. We have tested it in one of our store rooms with superb results. We have been able to supply our customers with an English cabbage for an extended period of eight weeks, giving us more control over the supply chain, part of which is to be able to remove the need to rely on a foreign source. Our customer has a great sales message – UK grown, their customers like the localness and we benefit financially and environmentally. There is no doubt the technology works and we have great comfort in the fact it is natural, sensibly priced and as a bonus has a positive effect on our carbon footprint”

Valerie Bullard, Director, Fresh Pod “We have never doubted the technology and the positive effect Fresh Pod has on reducing waste and cutting costs. The fruit, vegetable and flower industry has many challenges in a tough economic environment coupled with the pressure to contribute to a greener planet. It gives us great pleasure when customers like Lee at Lankfer's is prepared to embrace our innovative technology and we can deliver behind it”.

Fresh Pod technology has been in use across the globe for many years. Developed in the San Joaquin Valley in California the technology has been a driving force behind protecting the local fresh produce industry from imported produce by extending storage periods and lessening the need to source fruit and vegetables outside of the country during the slow season.

Proven to outperform other systems available and with the accreditation of the OMRI, Fresh Pod is independently proven to reduce wastage and costs and to contribute positively to an organisations environmental impact.

Ethylene Control, power pellets were introduced into the UK several years ago by Fresh Pod as a consumer product selling thousands to householders who have extended the life of their fresh produce by up to four times.  With the UK commercial market having to work harder in tough economic conditions Fresh Pod is an environmentally friendly way of increasing shelf life naturally and is guaranteed to reduce waste and to significantly cut costs.



Published on 25-May-2012 12:00 with No comments  
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Small changes in the supply chain can have a big impact on reducing food waste


By Andrew Lawn - Fresh Pod and Enviro-Pod

One third of the annual global food production is lost or wasted, meaning that huge amounts of the resources used in the production of food are in vain.

According to figures released by the Swedish Institute for Food and Biotechnology, post-harvest food waste occurs throughout the supply chain. Pest infestations, severe weather, mechanical harvesting, poor storage and stringent quality regulations can all result in dramatic losses of produce and ultimately money, even before produce reaches the consumer. Some of these factors are of course out of our hands, but in many cases, small changes at each stage of the chain can pay big dividends.

Despite us being a small country where field-to-fork is achievable, temperature, ethylene, pests and micro-organisms are all able to decimate a crop both qualitatively and quantitatively. It is vital to ensure that produce is stored correctly, and it is here that the biggest savings can be made. Temperature control has long been known to be effective at protecting food from deteriorating, while providing an environment which is hostile to micro-organisms and pests, but it is not a standalone solution – particularly when so much of the produce consumed in the country is now brought in from further afield.

Alongside refrigeration, producers need an effective ethylene control solution, to combat build-up of the gas, and to further combat moulds, bacteria and fungi. The presence of ethylene causes fruits to ripen and decay prematurely and vegetable and floral products to wilt. There is no ‘safe’ level for ethylene and controlling ethylene levels after picking will extend the life cycle of produce, allowing it to be held for a much longer period of time. While proper refrigeration and humidification slow decay, they do not prevent the production of ethylene.

Once produce reaches the consumer, wastage is of less concern to the producer, given that it is likely to lead to increased purchasing, but the environmental impact provides cause for long-term concern.

Retail stores are a big part of this problem, throwing away large quantities of food. Usually, this consists of items that are deemed to have reached their “best-before” dates. A large proportion of this food is still edible at the time of disposal. This waste is just that – waste. Some stores actively prevent access to poor or homeless people. There are others who do work with charitable organisations to distribute food but, sadly, this is not the norm.

It is clear that the mass-production culture is unsustainable, without more being done at all stages of the process to better protect and use the food we grow.

Courtesy of The Fresh Produce Journal



Published on 21-May-2012 12:00 with No comments  
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