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The Lively Crew and BOLD Group represented at Norfolk MPs and Business Leaders Forum


 The Lively Crew and BOLD Group were represented at the Norfolk MPs and Business Leaders Forum on Friday 9th March.

Director Valerie Bullard attended the event alongside fellow business leaders from the region including Martin Lake from the Federation of Small Business, Caroline Williams from Norfolk Chamber, Rachel Carrington NFU, , Dick Palmer CBI & City College Norwich, Chris Starkie New Anglia LEP and many more. Also attending will be Norfolk MPs, Chloe Smith MP, Richard Bacon MP and George Freeman MP.

The forum was called to allow business leaders, to address isues including Start-up grants for young people to start their own business, Broadband, ensuring the best deal for Norfolk, procurement, drought in Norfolk and skills training and knowledge transfer for food and farming sector.

Valerie represented both The Lively Crew and the BOLD Group, which covers the Online Business Directories of Breckland, Broadland and South Norfolk, giving her the opportunity to raise members concerns to the MPs and give more say to Norfolk's small businesses.



Published on 12-Mar-2012 12:00 with   
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Broadland

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Breckland

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Join the conversation - the importance of social media


 When most people think of social media, they think of Facebook and Twitter. The impression is that these are places where teenagers and celebrities share photo's from nights on the town and whittle away hours on end, chatting with friends and strangers, sharing intimate details about their lives, which previosuly would have stayed behind closed doors.

Whilst undoubtedly there is a grain of truth in the myth, social media is much more than the common perception and offers businesses an unrivalled opportunity to increase their profile, build trust in their brand, position themselves as experts in their field, generate leads and interact with existing and potential customers alike in a cost-effective and efficient way.

Let us begin with the obvious; increased profile. Facebook alone has over 700 million individual profiles at the last count and the number is growing. A similar number are on Twitter and when you factor in the numbers on sites such as Google+, LinkedIn and the traffic frequenting YouTube everyday, you begin to realise the potential audience your business profile can reach. It is this audience size, which necessitates the need, not only to have a profile, but to manage it professionally. As someone once told us, you wouldn't let an intern put together a TV commercial for you, so don't let one publish messages on your behalf which have a potential audience of billions.

Other social media platforms such as the one created by EEDA, are used by businesses in the tendering process. Recently David Coulson from EEDA updated members of the Broadland and Breckland business forums, on how to register your business online for the chance to win some of the remaining London 2012 Olympic contracts. In his presentation David also informed our members that once the Olympics are run, Local Authorities, will be using the site in their own tendering processes.

A social media presence can also boost your profile in other, less obvious ways, particularly in terms of Search Engine Optimisation (SEO). When an individual searches for terms on Google or Yahoo, the search engines not only crawl websites, but social media sites. This is in part because the main search engines are owned by, or work in close partnership with, social media sites (for example Google own both Google+ and YouTube, while they are great friends with LinkedIn) and will thus naturally look to those sites first. Search engines also work by ascertaining the relevance of a term in relation to a search, to provide it's users with the most appropriate results. it does this by not only locating the terms by searched for but the context they are being used in. As such, social media sites, which by their definition are social, allow you to engage with the terms, in a way that the search engines love. If you are having a conversation about a great place to buy music, search engines will pick up on the context and point searches for "music stores" to the content. If you link these conversations back to your brand and your website, you can be onto a winner. Social media sites, also allow you another platform on which to post your news, events, offers and vacancies, all of which can link back to your main site, driving traffic back to your site.

It is this involvement in conversations, that also allow you the chance to increase the trust in your brand and position your brand as an expert in your industry. By providing authoritative answers to questions, not only are you interacting directly with potential customers as they look to validate purchasing decisions, you are boosting your SEO, meaning people with similar queries in the future, are likely to be pointed to your answers. If you aren't there to answer the questions, a competitor will be and their brand, not yours will be front and centre as people look to make a purchase. Done correctly, a social media campaign can thus position your brand as a market expert, increase your SEO and influence purchasing, generating leads, all in one fell swoop.

Despite it's growing importance, one of the biggest challenges facing businesses is time allocation and experience in navigating the internet, whilst still doing the day job. With more and more businesses are using social media and other websites to promote their business, you cannot afford to be left behind and it is not as expensive, time consuming or as painful as it might appear. Spending a short amount of time getting up to speed with it, will ensure your business reaps the benefits long term.

If you are still unsure, do not have the time or would like a second opinion on the viability of your website which will include the loading of an EEDA web page for your business, if required, then give our Marketing Manager and Social Media guru, Andy at The Lively Crew a call on 01603 702374, or email andrew@thelivelycrew.co.uk and he will be able to advise you on, how your business can quickly become more visible on the internet, how to set-up quick business profiles, and a hassle-free way to use the internet and social media as an ongoing marketing tool for your business.



Published on 23-Feb-2012 12:00 with   
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Social Media

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Services

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Online Business Directory

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Business Breakfast Forums

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Business Advice Centre

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TV

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The Lively Crew

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The importance of SEO

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Social Media

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Services

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SEO

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Search Engine Optimisation

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Science

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PR

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News

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Networking

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Marketing

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Business Breakfast Forums

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Business Advice Centre

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Buisness Networking Forums

[Tag]



Still Time to Win Olympic Race with EEDA


For those of you who have attended one of our recent business forums and heard David Coulson explain how a presence on the CompeteFor website, can help your business attract tendering opportunities for the Olympics and other public sector organisation’s work, and have yet to upload your businesses profile - then you are not the only one.

On the front page of a recent EDP, businesses across Norfolk were being urged to sign up as there are still contracts worth millions of pounds up for grabs. If that was not incentive enough to set-up a profile, then remember that, at the very least, a business profile page on CompeteFor will improve the visibility of your business online, including in search engine results.

One of the biggest challenges facing businesses is time allocation and experience in navigating the internet, whilst still doing the day job. More and more businesses are using social media and other websites to promote their business and it is not as expensive, time consuming or as painful as it might appear. Spending a short amount of time getting up to speed with it, will ensure your business reaps the benefits long term.

If you are still unsure, do not have the time or would like a second opinion on the viability of your website which will include the loading of an EEDA web page for your business, if required, then give our Marketing Manager and Social Media guru, Andy at The Lively Crew a call on 01603 702374, or email andrew@thelivelycrew.co.uk and he will be able to advise you on, how your business can quickly become more visible on the internet, how to set-up quick business profiles, and a hassle-free way to use the internet and social media as an ongoing marketing tool for your business.



Published on 16-Feb-2012 12:00 with   
Filed under:

Social Media

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Services

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Products

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Online Business Directory

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Norwich

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Norfolk

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Economic Development

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Business Breakfast Forums

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Business Advice Centre

[Category]

YouTube

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The importance of SEO

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Social Media

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SEO

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Search Engine Optimisation

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Private Sector

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Online Business Directories

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Norwich

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Norfolk

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Networking

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Marketing

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Events

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Event Management

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Event

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Economic Development

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Business Breakfast Forums

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Business Advice Centre

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Buisness Networking Forums

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The Lively Crew Broadland Directory and Forum Praised by Economic Development Manager


 The Broadland Online Business Directory and Business Forum has received glowing praise from Broadland District Council Economic Development Manager Hamish Melville.

"I, on behalf of Broadland District Council, would like to pass on my sincere thanks for the way in which your team organise and manage our Business Forum.

We have, in the past, struggled to sustain a consistent and purposeful Business Forum for various reasons. However, now that The Lively Crew is handling all matters concerned with the Forum on our behalf, I am delighted to say they have become enormously popular and successful.

Typically, fifty+ businesses attend the quarterly events, which even attract our local Members of Parliament and feedback would suggest that the local business community in Broadland consider these to be of great value.

We will look forward to continuing to work with you and assist with structuring themes for events on an ongoing basis" said Hamish.

We are delighted that the Forums have been recognised for the positive role they play in the economic development of the Broadland business community. The next Forum is due to take place on Wednesday 25th April.

For more details, or to book your place, please contact Jodie McGill on 01603 702374 or email jodie@broadlanddirectory.co.uk



Published on 27-Jan-2012 12:00 with   
Filed under:

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Online Business Directory

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Marketing

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Event

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Economic Development

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Business Breakfast Forums

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Business Advice Centre

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Broadland District Council

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Broadland

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The Lively Crew

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Public Sector

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Private Sector

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Online Business Directories

,

Norwich

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Norfolk

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News

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Networking

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Marketing

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Economic Development

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Business Breakfast Forums

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Business Advice Centre

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Buisness Networking Forums

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Broadland District Council

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Broadland

[Tag]



Is your business fit for the challenges of 2012?


Broadland business leaders will be advised on how they can ensure their businesses aren’t bloated and sluggish after the festive season, and are instead fit and ready for the challenges of 2012 at the next meeting of the Broadland Business Breakfast Forum which will take place at The Oasis, Norwich on Wednesday 25th January from 7:45am.  All aspects of business health, from staff skills, legislation and finance will be covered by experts in their individual fields.

Ken Crawshaw from Avena will be updating members on data protection legislation concerning the destruction of confidential material and Sarah Lock from AshtonKCJ will be advising members on business debt management in difficult economic times.

Also speaking will be Broadland District Council Head of Economic Development Chris Hill, who will be updating members on the new Rackheath Training Centre, which will provide a first-class business training and development centre in the heart of the Broadland area.

The Broadland Business Breakfast forum is now in its second year and regularly attracts over 60 businesses of all sizes from across the area, ranging from major national and regional employers to start-ups. The forums were set-up to help local businesses weather the current economic storm, by promoting local businesses to their neighbours. So far the forums, which are part of a network covering over 11,000 business in Norfolk, have provided a major economic boost to the members and the region as a whole, with one contact alone being worth over £100,000, retained in the community, rather than spent further afield.

Previously the forums have covered maximising staff training, crime, business start-ups and family business. Whilst these topics have already been covered, advisors in all aspects of business management and support are available at each forum.

For more information on the forums, or to secure your businesses place at the forum, please call Jodie McGill on 01603 702374.



Published on 10-Jan-2012 12:00 with   
Filed under:

Online Business Directory

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Business Breakfast Forums

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Business Advice Centre

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Broadland District Council

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Broadland

[Category]

Public Sector

,

Private Sector

,

Online Business Directories

,

Business Breakfast Forums

,

Business Advice Centre

,

Buisness Networking Forums

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Broadland District Council

,

Broadland

[Tag]



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