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Cafe Culture – latte or cappuccino?



The Cafe Culture in Norwich is one to celebrate with everything from a hot steaming mug on the market to a brew in one of the small independent cafes, restaurants and bistros... whilst not forgetting the larger establishments, independent and corporate.

The global growth in coffee shops has been a recent phenomena and it has now become a firm favourite with all ages. The hospitality industry now has coffee menus with something for everyone.

With the introduction of so many varieties plus the technology to create that ‘caffeine fix’ it can now be classed as an art form; working as a Barista has now become a considered career choice.

It’s not just about coffee – visitors are likely to enjoy many other delights when popping in for their morning espresso or lunchtime latte.  

Figures published recently in a report by industry analysts, Allegra Strategies, show that British high streets are enjoying significant economic and social benefits brought by the rise of branded and independent coffee shops.

The report draws on research with over 2,000 consumers and local businesses. ‘The Role of Coffee Shops on the High Street 2014’ report demonstrates that the presence of coffee shops typically boost local high street economies by 2 to 4% through a combination of increased footfall and dwell time.

As a top hospitality and retail destination coffee stops are high on the agenda of visitors to the city. Norwich needs to capitalise on having such a choice of cafes in the city (60 plus).  The local cafe society employs local people – there are many career opportunities to be had in food and drink. 

The Norfolk and Norwich Food Festival started in Norwich and has grown over the years to become one of the biggest of its kind in the country. It has expanded over the years with many towns across Norfolk now participating, making it less Norwich centric.


“The coffee industry has been recognised nationally for many years and it is about time we put Norwich on the map. We have some exceptional Barista’s in the City and this is our chance to raise the profile of coffee making as an art form, live and kicking in the region as we are able to compete with the best.“  Richard Norman, Mad About Coffee

Sarah De Chair, Festival Chair “The Norfolk Food & Drink Festival tries to introduce new events every year as part of our six week festival.  In our 10th anniversary year we are delighted to be supporting Cafe Culture which we hope will bring many visitors into Norwich. Drinking coffee has become part of all our lives whether drinking with friends or grabbing a cup on the go.  So do come along and learn a little more about coffee and the opportunity to talk to the many coffee baristas we have in our city”.

Stefan Gurney, Executive Director of Norwich BID said “It’s great to see the coffee culture thriving in Norwich city centre, the diverse offer of boutique independents and nationals give the city a cosmopolitan feel in the glorious summer sunshine. Norwich BID has worked with local businesses, authorities and property agents to ensure Norwich has a great mix of leisure and retail that makes coming to the city such an amazing social experience.”

Cafe Culture takes place on Friday 5th September at The Forum, Norwich. For more information contact faye@thelivelycrew.co.uk or telephone 01603 702374




Published on 31-Jul-2014 12:00 with No comments  
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